Most smoking cessation campaigns reach the wrong people, measure the wrong things, and leave public health teams with no way to prove impact. Feel Free is different.
Westco is proud to offer councils a proven, ready-made smoking cessation campaign toolkit designed to drive quit referrals as part of 2030 smoke free targets.
Developed with councils in South London and shaped with support from the Behavioural Insights Team, Feel Free combines behavioural science, targeted digital marketing and authentic peer-led storytelling and advocacy to connect with the motivations that matter most to smokers.
Low-cost, localisable and built for measurable impact, the toolkit helps public health teams move beyond generic awareness to a high impact campaign with a clear ROI.
