Can I recycle this? Yes you can! Let’s educate the residents of Richmond how they can make more of their waste. A fun, positive campaign that champions the people that do and inspires those that need the nudge.
The use of textured illustrations, a warm local colour palette, and casual, handwritten typography strips away the institutional coldness of council communications. It frames recycling not as a chore enforced by local government, but as a collective, organic neighbourhood movement. We are championing the residents who already recycle to make them feel proud, while gently nudging the undecided with clear, low-barrier execution steps.
Our social media strategy turned daily bin confusion into an open, community-wide conversation about simple habits. By focusing on direct, visual answers to common recycling questions, we eliminated decision anxiety and made doing the right thing effortless.
We used clear, data-driven infographics to visualise exactly what was ending up in Richmond's general waste bins. By breaking down the numbers visually, we gave residents an eye-opening look at the massive impact small changes – like using a food caddy – can make.
We designed and sent printed flyers directly to Richmond residents to ensure the campaign reached every home. These guides turned complex collection schedules into a simple, handy resource that families could easily keep on the fridge.
