We were asked to rebrand Westminster’s Befriend a Family charity to help improve engagement among the users while uplifting the design with a contemporary look. This became an all-team effort from senior creative to copywriter, UX designer to dev team.
We looked at everything including the name. Unfold summed up the core of the charity’s work to help users to find the confidence within themselves to open up to new possibilities. Once the name had been selected, we were able to deliver a suite of branding collateral: logo, strapline and graphical ‘u’. A comprehensive set of brand guidelines including typography, colour palette, imagery and sub brand treatment were also created.
The next phase of the project involved applying the newly created branding to a website. The Wordpress build involved an indepth research process, UX and UI design and development phase, all in close collaboration with the team at Unfold.
