Make your public sector content visible, trusted, and usable in the age of AI-powered search. 

As search shifts from keywords to answers, and from search engines to Large Language Models (LLMs), public sector communications face a critical challenge: how do you ensure your content is found, trusted, and accurately represented by AI?

This three-hour online masterclass is designed specifically for UK public sector and local authority communicators who want to future-proof their content for AI-driven discovery. You’ll learn how LLMs find, interpret, and surface information - and what this means for SEO, content structure, accessibility, and public trust.

During this interactive session, you’ll explore how AI-powered search differs from traditional SEO, how models like ChatGPT, Gemini, CoPilot, and Perplexity retrieve and synthesise information, and what practical steps communicators can take to make their content more indexable, authoritative, and resilient to misrepresentation.

This course blends AI literacy, modern SEO principles, and public sector ethics to help you design content that works for humans and machines.

Join us to understand how AI is reshaping search — and how to respond with confidence, clarity, and credibility.

This course is for you if you:  

• want your organisation’s content to be visible and accurate in AI-powered search results
• are responsible for council, public sector, or local authority communications
• need to understand how LLMs source, rank, and reference information
• want practical guidance on structuring content for AI discoverability
• care about trust, transparency, and ethical public sector AI use
• are navigating declining traditional search traffic and rising AI answers
  
  

Here is what you can expect from this course:

About the trainer: 

Tiffany St James is one of the UK’s leading digital strategists and Westco Digital Strategy and Training Business Partner. She’s trained more than 10,000 people in digital skills in the last five years and helps businesses navigate digital transformation, digital strategy and psychology of change. She’s the former Head of Social Media for the UK Government and has been awarded “One of 25 Women to shape the British Digital Industry in the last 25 years” As a former London Local Authority Chief Digital Officer and Director of Residents’ Experience as well as UK Country Director for the Global AI Council there’s no one better qualified to consult on the strategic use of AI in public sector communications.