Copilot for Comms

This hands-on workshop is designed to help your team use Microsoft Copilot strategically, responsibly and confidently in your day-to-day communications work.

From analysing audience data and automating your media monitoring, to drafting social media copy and bringing data storytelling to life, this course helps you take your communications skills to the next level.

We will explore the full capabilities of the Copilot platform, including Notebooks, Agents, and Custom Instructions to improve your communications workflows. We will also cover more advanced topics, including vibe coding, Generative Engine Optimisation (GEO) and synthetic audiences, helping your team master the key skills of a modern communications professional.

After attending this course, delegates will be able to:

• Understand the key principles of using AI effectively
• Navigate Copilot and understand its key functions
• Build Agents for a range of comms tasks
• Use Notebooks for project-based work
• Understand algorithmic and data bias, and how to overcome it
• Customise your Copilot and avoid sounding like AI
• Create effective prompts using the ACDQ framework and wider best practice
• Understand GEO and other advanced AI applications
• Learn how to embed AI into their daily comms work, including:
  
  • Research
  • Audience insight
  • Media tasks (researching journalists, crafting press releases, tailoring pitches)
  • Campaign planning
  • Image generation
  • Data analysis for digital channels
  • Automating admin tasks (emails, forms, etc.)

Cost: £2875 plus VAT

Your trainer:

Anil Manji, Kudu Communications

Anil is an award-winning communications strategist whose career spans UK Government, NHS, charity and agency campaigns.

Formerly part of the Prime Minister’s Priority Campaigns Team, Anil led high-impact campaigns during the COVID-19 Crisis and the UN COP26 Climate Change Conference.

Alongside his Cabinet Office experience, Anil ran vaccine comms in the NHS, integrated campaigns for P&G and M&S Christmas in agencies, and advocacy comms for the charity London Sport where he launched their first major manifesto to tackle the child inactivity crisis. Now, as Founder of Kudu Communications, he trains teams across the country in strategic communications, storytelling, and AI.