Are you communicating the right message in a crisis? Effective communication during an emergency can make the difference between quickly resolving the situation and becoming a nightmare.

Living with crisis is something that all communicators need to be comfortable with post-COVID-19. Being prepared for those events that threaten reputation and confidence in the organisation will help you be more effective in the response. We are living in a time of significant uncertainty, and this course will help you create certainty and resilience in your preparations.

Develop your crisis communications skills with Amanda Coleman in her masterclass for Westco Academy, where she will share how to communicate before, during and after an emergency effectively. You'll learn from recent case studies to uncover the most up-to-date thinking about what makes successful emergency communication.

You will have the opportunity to stress-test any existing crisis communication strategy and plan and identify any gaps to ensure you are better prepared. It is an opportunity to review the plan and uncover areas for development. The heart of this will focus on the humanitarian elements of the response both looking at those affected by the events and those dealing with it.

Course Takeaways:  

1. You'll be able to spot and plan for risks that may impact communication activity, develop a strategy, identify gaps, consider consequence management, trigger points and the long-term implications and recovery.
2. You will be able to assess your resilience to dealing with an emergency, including decision making under pressure and developing flexibility in implementing your plan.
3. Improved awareness of risk management and risk identification
4. Ability to more effectively plan for the future, including long term recovery
5. Ability to write a risk management plan, and a crisis communication strategy
   
   

This course is for:

About the trainer: 

Amanda is the director of the crisis communication consultancy Amanda Coleman Communication Ltd. Based in the UK, she has 20 years of experience in emergency services communication and leading law enforcement communication during a crisis.

In 2017, Amanda led the law enforcement communication response to deal with the Manchester Arena terrorist attack and has more than two decades of experience in managing crises.

She is the author of Crisis Communication Strategies, published by Kogan Page in May 2020. It brings together advice for preparing for a crisis, dealing with it and moving effectively into the recovery phase. Amanda has worked as a journalist and is a Chartered PR Practitioner and a Fellow of both the Chartered Institute of Public Relations and the Public Relations and Communication Association. She is an international speaker on crisis communication.