Create an AI communications policy that safeguards public trust and aligns with your council's values. Learn essential strategies for responsible, transparent AI integration in your communications.

As AI tools rapidly transform public sector communication, councils face the critical task of integrating these technologies responsibly, transparently, and ethically. This half-day course offers essential guidance on creating a robust AI communications policy tailored to your council’s unique needs, ensuring that your team’s use of AI is both effective and aligned with public expectations.

In this session, you'll learn to define key ethical guidelines, maintain transparency, and set clear standards for managing AI within your communications strategy. Equip your team to navigate the potential risks and rewards of AI, reinforcing public trust while upholding governance standards.

Join us to build a framework that balances innovation with accountability, giving your council the tools to integrate AI in ways that enhance engagement and respect the principles of ethical governance.

This course is for you if you:  

• need to develop or enhance your council’s AI communication guidelines
• want to integrate AI in ways that build public trust
• aim to ensure transparency and accountability in AI-driven communications
• seek a clear framework for ethically managing AI tools
• are responsible for council communications and want to future-proof your strategies
  
  

Here is what you can expect from this course:

• explore foundational elements of a council AI communications policy
• define ethical standards and best practices for AI use in communications
• learn tactics to ensure transparency and public accountability
• understand effective AI integration in local government
• create a policy framework to guide your team’s responsible use of AI

Who should attend?

Public sector digital communications personnel, as well as those working in media relations and campaigns. 

About the trainer: 

Tiffany St James is Westco's digital and social media strategist and Associate Director of Digital. She has trained over 10,000 people in digital skills in the last 5 years and has run her own consultancies for 18 years, awarding her Most Influential Woman in Digital Strategy Consulting 2020.