As a public sector communication and media professionals, this is an opportunity to stay connected and develop effective digital and social media campaigns.

This masterclass has been designed to help public sector communicators plan and implement the right digital marketing tactics to drive awareness, create buy-in, action and advocacy at the right stage of engagement in the campaign.

The course will equip you with the knowledge on how to plan your digital campaigns and social media activity and most importantly, how to report your results using the right measures at each stage of the digital marketing behaviour change funnel.

Course Takeaways:  

1. Understand and apply a behaviour change model for all your campaigns.
2. Understand the digital and social media tactics that best help drive your audiences from awareness to buy-in to action and advocacy.
3. Plan your campaigns and media activity using the right digital and social media marketing tactics at each stage of your campaigns.
4. Understand and apply what measures matter for each digital tactic.
5. Test and practice your understanding so you can apply this at your desk the same day.
   
   

This course is for:

About the trainer: 

Tiffany St James is Westco's digital and social media strategist and Associate Director of Digital. She has trained over 10,000 people in digital skills in the last 5 years and has run her own consultancies for 18 years, awarding her Most Influential Woman in Digital Strategy Consulting 2020.