Explore powerful AI tools that elevate your communications without breaking the bank. Learn which tools suit your needs, from text generation to video creation, in this hands-on session.

AI has the potential to transform local authority communications, making it easier to engage with communities, streamline processes, and enhance the impact of your messaging. This half-day course on the Basics of AI in Communications is designed to provide UK public sector teams with a practical introduction to AI, showing you how to start leveraging this technology effectively in your role.

You’ll learn how to identify relevant use cases that align with your communication goals, select the most impactful activities, and pilot AI initiatives that bring real value to your team and stakeholders. From research and copy support to personalising engagement, this session will give you a clear roadmap for integrating AI responsibly and efficiently in your communication approaches.

Join us to build foundational AI knowledge and take your first steps in implementing AI solutions that drive results for your local authority.

This course is for you if you: 

• want to understand the difference between popular AI tools like ChatGPT, Claude, and Gemini
• need tools that can generate video or visual content from text
• are interested in using AI for personalised communication at scale
• want hands-on practice with low-cost or free AI options
• aim to make your communications more effective without a big investment
• want to understand how to serve multi-lingual translastion of comms materials

Here is what you can expect from this course: 

• want to understand the difference between popular AI tools like ChatGPT, Claude, and Gemini
• need tools that can generate video or visual content from text
• are interested in using AI for personalised communication at scale
• want hands-on practice with low-cost or free AI options
• aim to make your communications more effective without a big investment
• want to understand how to serve multi-lingual translastion of comms materials

About the trainer: 

Tiffany St James is one of the UK’s leading digital strategists and Westco Digital Strategy and Training Business Partner. She’s trained more than 10,000 people in digital skills in the last five years and helps businesses navigate digital transformation, digital strategy and psychology of change. She’s the former Head of Social Media for the UK Government and has been awarded “One of 25 Women to shape the British Digital Industry in the last 25 years” As a former London Local Authority Chief Digital Officer and Director of Residents’ Experience as well as UK Country Director for the Global AI Council there’s no one better qualified to consult on the strategic use of AI in public sector communications.