MADS_Masters course (1)-1

 

MAD//Masters by Rory Sutherland – Exclusive Public Sector Offer

 

A one-of-a-kind behavioural science course for public sector professionals.

Westco is proud to partner with MAD//Fest and Rory Sutherland to offer this course at a significantly discounted rate exclusively for professionals currently working in or with the UK public sector.

Please note: This offer is only open to individuals who work within or alongside public sector organisations. All applicants will be asked to confirm their public sector affiliation before enrolment.

 

 

About the Course:

MAD//Masters by Rory Sutherland is a groundbreaking online training programme that blends behavioural science, marketing, and real-world insight. Delivered by Rory Sutherland – one of the most influential minds in advertising and behavioural economics – this course is designed to equip public sector leaders, communicators, and strategists with powerful tools to drive change.

What You Will Get:

  • 10 CPD-accredited, pre-recorded lecture modules
    Watch at your own pace, anytime — no need to take time off work.

  • Monthly live Q&A sessions with Rory Sutherland
    Get your questions answered and hear from peers across the UK.

  • Bonus content and exclusive materials
    Deepen your learning with extra tools and insights.

  • Personalised video feedback on your final assessment
    (Optional) Submit your ideas and receive expert advice from Rory’s team.

  • In-person networking lunch at MAD//Fest London
    Connect with fellow public sector innovators and change-makers.

  • Complimentary full-access MAD//Fest ticket
    (Worth approximately £995) — giving you the chance to hear from the world’s top creative thinkers in marketing, innovation, and comms.

  • 12-month platform access
    All content is available for a full year — from your course start date.

  • The December 2025 cohort includes a complimentary ticket to MAD//Fest 2026.
    If you are unable to attend in 2026, you are very welcome to carry the ticket over to MAD//Fest 2027 instead. 

Course Start Dates:

08 December 2025
You will receive your login credentials on or before this date.

2026 dates: April, July, and December  

Discounted Rate for Public Sector:

£400 + VAT per delegate
(Standard private-sector fee: £1,295 + VAT)

Ready to Learn from the Best?

Contact us at hello@westcocommunications.com to ask any questions.

Course feedback:
“Rory shares his years of experience + vast knowledge in the fields of behavioural science and marketing – a must also for non-marketers to help develop any business. I can’t wait for a follow up!”

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“This course has been the best course I have done in a long while, if not ever! Factual + backed with real-life examples that bring all learning into context. I’ll 100% be passing my learnings on for the benefit of my clients.”

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“Absolutely necessary for people who want to affect behaviour + who love to learn but hate being taught. The course pushes you to find your own answers + applications for what Rory shares.”

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MAD//Masters with Rory Sutherland

 with Vice Chairman of Ogilvy, Rory Sutherland

Mon 8 December 2025
£400 + VAT for public sector professionals
(Standard private-sector fee: £1,295 + VAT)
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