Unlock AI’s potential in public sector communications with prompt mastery. Enhance your strategies with precise, ethical, and effective AI-generated content.

AI is revolutionising how communicators engage, but the key to unlocking its full potential lies in crafting effective prompts. This half-day Prompting Masterclass is designed specifically for public sector professionals who want to elevate their AI-driven strategies and ensure ethical, impactful use in public sector communications.

During this interactive session, you’ll learn how to craft prompts that bring out the best in AI, whether for generating engaging content, automating tasks, or analysing data for deeper insights. You’ll also gain an understanding of how different Large Language Models (LLMs) like Claude, Gemini, Llama and ChatGPT differ, helping you choose the best tool for your communication needs. This course will equip you with the skills to leverage AI ethically, making your public engagement efforts more efficient and impactful.

Join us for a deep dive into the art of prompting and AI-driven content creation, tailored to meet the unique demands of public sector communication.

This course is for you if you:  

• want to master prompting for effective AI-generated content
• aim to streamline tasks and boost efficiency with AI tools
• need a practical understanding of different LLMs and their best uses
• seek ethical and transparent AI approaches in public sector comms
• are responsible for council communications and public engagement
  
  

Here is what you can expect from this course:

About the trainer: 

Tiffany St James is one of the UK’s leading digital strategists and Westco Digital Strategy and Training Business Partner. She’s trained more than 10,000 people in digital skills in the last five years and helps businesses navigate digital transformation, digital strategy and psychology of change. She’s the former Head of Social Media for the UK Government and has been awarded “One of 25 Women to shape the British Digital Industry in the last 25 years” As a former London Local Authority Chief Digital Officer and Director of Residents’ Experience as well as UK Country Director for the Global AI Council there’s no one better qualified to consult on the strategic use of AI in public sector communications.