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Research, Evaluation & Insight

with Caroline Roper

Wed, April 21, 2021
12:00 PM – 3:00 PM BST
Payment by invoice is also an option via an email to our team


Join Caroline Roper to learn about the importance of evidence-based, data-driven campaigns and providing evidence of success.


Designing, monitoring and evaluating your campaigns: the importance of evidence-based, data-driven campaigns and providing evidence of success.


Do you find that:

  • At the outset of designing and delivering your campaign, you have to use anecdotes or assumptions on aspects such as who your target audience is and how they behave, the best channels to reach them on, and the most effective messages to use with them?
  • Or that during the life cycle of your campaign, it can be difficult to know how well it is doing, whether that be how many hits or shares it is getting in the media, if it is indeed reaching the target audiences and whether the campaign’s messages are resonating and working?
  • Or maybe after your campaign ends, it’s sometimes difficult to determine how successful it really was, whether it met its objectives, did it reach the key intended audiences, and what can you learn from it to take forward as best practice in future campaigns.


Do you work in the public or third sector as a:

  • Media Relations Officer/Manager
  • Campaign Manager
  • Community Outreach Officer/Manager
  • Consultation Manager
  • Communication Officer


Do you want to:

  • Better understand the audience(s) your campaign is targeting and how best to reach them
  • Use evidence to inform and focus on the planning of your campaign and activity
  • Monitor the success of your campaign throughout, but also ensuring your campaign can implement mitigations if needed
  • Demonstrate the key successes and impacts of your campaign and how well it met its objectives
  • Use your evaluation learning from your campaign to inform your future work and activity

If YES, reserve your place today!


After this course, you will be able to:

  • Identify, target & reach the right audience(s) for your campaign 
  • Better use evidence to underpin your strategic campaign planning 
  • Monitor the success of your campaign while also ensuring your campaign can be reactive and implement changes where needed
  • Showcase the key successes and impacts of your campaign against the objectives
  • Use key learnings to inform future campaign strategies


About the Course Leader

Hello, I'm Caroline Roper, and I'm a social research expert.

I have worked with a large number of communications professionals providing research and evidence to inform campaigns and communications strategies.

I have over 7 years’ experience in the field and previously worked at one of the top 10 market research agencies GfK (now Ipsos MORI), where I worked with most central government clients, particularly in regards to developing and evaluating behaviour change campaigns. I now head up the research team at Westco, and have worked with a range of local government, public sector and third sector clients; particularly in regards to understanding their audiences and providing actionable insight for communications and marketing specialists.


Some of the organisations that I have provided research and evidence to include;

  • B3Living Housing
  • Wakefield Council
  • Oldham Council
  • Hertfordshire County Council
  • Kent Fire and Rescue Service
  • Office for the Police and Crime Commissioner of Hampshire
  • NHS England
  • Advertising Standards Authority
  • Westminster City Council
  • South London Waste Partnership
  • Sutton Council


My passion for social research started out at university, where my dissertation conducted interviews with bouncers. Since then, my drive is to understand and engage with as many different audiences as possible, and how research and evidence can inform public service and communications to continue to meet the needs of those we serve.


I am a member of the Market Research Society (MRS) and hold the Advanced Certificate in Market and Social Research Practice. https://www.mrs.org.uk/

If you would like to get in touch, use our nifty form below.

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