408_17 - WES_Academy Assets Phase 4_Rory Sutherland

The role of behaviour change in public service

with Rory Sutherland

Online Event


Join us for a webinar with world-leading thinker in Behavioural Science and the Vice-chairman of Ogilvy UK, Rory Sutherland.


About this Event

This thought-provoking presentation by Rory Sutherland will provide new and emerging trends in behavioural science within mainstream communications. It will give a comprehensive, if not complete, toolset allowing you to understand why we behave the way we behave and make decisions we make. It will allow you to better understand human behaviour during the pandemic and make better decisions when solving complex problems within a community.


Join Rory Sutherland and learn how to create positive change in citizens' everyday choices - from re-visiting their high street and spending their money there instead of online post-pandemic to adopting more climate-friendly practices. This webinar will provide a current approach to behavioural science in the form of a presentation and will be followed by a Q&A session to answer any of your current challenges.


This webinar is designed for:

• Heads of Communications

• Directors of Communications

• Senior communications managers

• Campaign Managers

• Account Managers


About the Course Leader

Rory Sutherland is vice-chairman of Ogilvy UK and is an expert on consumer behaviour, trends and the influence of the internet. He analyses what branding means, what creativity is, and the value of persuasion over compulsion. He is also a technology correspondent for The Spectator, the world’s oldest English language magazine. He is the author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense.

For more information on Rory Sutherlands/ Ogilvy UK work on social good visit the following link: https://www.ogilvy.com/ideas/behavioural-science-annual-2019-behind-results

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