Join us for a free Westco Lunch and Learn on Thursday, 16 April, 12 –1 pm, where Hannah Lomax, Westco’s Digital Communications Associate, will share practical ways to improve your social media reach and engagement.
In this session, Hannah will talk through what really makes a difference on social media right now. From how the algorithms work to why some posts take off while others disappear without a trace.
We’ll look at simple things you can start doing straight away to improve performance. That includes planning your content more effectively so they reach more people and developing a tone of voice that actually connects with your audience.
Hannah will also share ideas for using images and short-form content more effectively to grab attention in busy feeds, plus how responding to comments and conversations can help your channels grow over time.
Whether you’re managing social media day-to-day or thinking about how to take a more strategic approach, you’ll leave with practical ideas you can put into practice straight away.
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As always, our Lunch and Learn events include plenty of opportunities to ask questions, share insights, and learn from others’ experiences.
Hannah has spent over a decade helping public sector and non-profit organisations make social media work for them. From Islington to Tameside councils, she has developed strategies and created content that connect with communities. She understands the challenges of local government communications, whether that means navigating complex political issues, improving engagement and reach, or helping teams feel more confident online. Her focus is on practical, effective solutions that drive real impact, helping organisations improve policies, strengthen content, and build team capabilities.
Alongside her strategic and tactical expertise, Hannah also provides hands-on training in essential digital skills such as interviewing, videography, and video editing.
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