Join us for an exciting lunch and learn session on Thursday 16 January, where Lynette Dixon, Westco's Senior Digital Communications Manager, will share her expertise on creating award-winning email marketing campaigns using automation, segmentation, and personalisation.
Lynette has successfully led two award-winning email campaigns for the London Borough of Richmond upon Thames: A Cost of Living Support campaign which is designed to break down the vast amount of information on available grants, benefits and money saving tips into an easily digestible weekly email; and a tailored physical activity campaign to help get residents moving more in a way that they enjoy.
Both campaigns were jointly awarded the Community Engagement Award in the 2024 Granicus UK Digital Public Sector Awards.
Don't miss this opportunity to learn from Lynette's experience and discover how to create engaging and effective email marketing campaigns. Join us on 16 January and take your email marketing to the next level.
Lynette Dixon is Westco’s Senior Digital Communications Manager. She started her career in global media and events centred around sustainable development. During her time at Westco, she has specialised in using digital communications to engage with different audiences. Lynette focusses on strategic digital campaigns, social media management, content strategy and email marketing/automation.
As always, our Lunch and Learn events include ample opportunities for you to ask questions, share insights, and learn from others' experiences.
Don’t miss this chance to gain fresh ideas and practical strategies for budget engagement.
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