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Fostering Marketing, Recruitment and Retention 


Thu, 29 July 2021
16:00 – 17:30 BST

For more info email our team

About this best-practice discussion

Across the UK there continues to be a huge demand for foster placements, a situation that has been exacerbated by the pandemic. 


Many local authorities are being forced to make increased use of independent fostering agencies as well as residential care. In a ‘living-with Covid environment’ it is more important than ever for councils to expand their own in-house fostering capabilities.


This virtual best-practice discussion will uncover how councils can improve fostering marketing, recruitment and retention. It is specifically for local authorities fostering staff and their communication/marketing teams.


It will look at:

  • Current trends in recruitment (latest data and research)
  • Examples of best practices in recruitment campaigns
  • How to build effective working between recruitment and marketing teams
  • Recruiting carers from diverse background
  • What the post-Covid environment looks like
  • Use of data/insight in marketing and recruitment

This event is for:

  • Fostering recruitment teams looking to improve what they do and how they work with their communication and marketing teams
  • Communication and marketing teams looking to implement, optimise and evolve campaign strategy

The panel includes:

  • Shivaunne Booth, Senior Communications Officer, Hertfordshire County Council
  • Jon Lilley. Executive Director of Creative, Westco
  • Jon Paul Danon, Partner, Council Advertising Network
  • Rishi Moulton, Research Lead, Westco
  • Becky Taylor-Hall, Fostering Recruitment and Engagement Manager
  • Ishara Tewary, Permanence Service Leader, Royal Borough of Greenwich
  • Claire Thompson, Community Insight and Marketing Lead, North East Lincolnshire Council
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