Skills development for public sector communicators
We’re passionate about public sector communications and how it can change lives for the better. Our Westco Academy is designed to give teams and individuals the best set of tools and insights to deliver the most effective communications and reputation management.
We will be offering training courses in Webinar forms as well as a number of online courses focused primarily on enhancing your digital skills, developed by our agency’s Digital Strategy partners.
Below a taster of some of the Webinar courses:
- Behavioural Change
- Evaluation & Insight
- Campaign Planning (ROSIE model)
- Strategic Skills (Comms Strategy)
- Digital Skills (Digital Comms, measuring campaigns, etc)
- Media (Video Skills)
- Stakeholder Management Skills
- Leadership Skills
- Project and Budget Management Skills
- Crisis Communications
- Personal Impact
For any additional information or if you would like to discuss a bespoke programme for your team, please contact Simon Jones at Simon@westcocommunications.com
Enhance your digital skills at your own
pace with our Online Digital Academy
The Westco Online Academy provides a number of online courses focused primarily on enhancing your digital skills, developed by our agency’s Digital Strategy partners.
Upcoming Training and Past Sessions
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Being a leader: a course for local government communicators
Thursday, 10 June 2021
This course is designed to help participants address the development challenges they face as communication leaders, both within their teams and across the organisation.
Campaign Planning Masterclass Series (ROSIE Model): 5-Days
May 17 - 21, 2021
Join our 5-day Campaign Planning Masterclass Series: ROSIE Model for best practice delivery designed specifically for public sector communicators aspiring to lead campaigns.
Using foresight to think about the UK in 2030
Thursday, 29 April 2021
What will the UK be like in 2030 when the nation is post-Covid, post-Brexit and post-Johnson? When there is much speculation on what the next twelve months may bring, some are also looking ahead to prepare for the longer term.
Research, Evaluation and Insight – design a measurable campaign that delivers
Wednesday, 21 April 2021
Learn how to design, monitor and evaluate your campaigns and better understand the importance of evidence-based, data-driven communication campaigns and providing evidence of success.
Storytelling Essentials - ENDED
Thursday, 18 March 2021
This three-hour course is designed for communications officer involved in finding case studies or interviewees and writing about them – whether that be for newsletters, magazines or social media posts.
Emergency Communication (4-Day Training) - ENDED
Tuesday, 23 February - Friday, 26 February 2021
Amanda Coleman will share her knowledge of how to effectively communicate before, during and after an emergency. This will include analysing recent case studies to uncover the most up-to-date thinking about what makes successful emergency communication.
How to create high-quality video with just a smartphone (2-Part Course) - ENDED
Thursday, 21 January and Thursday, 28 January 2021
Join this 2-part course, led by Andy Carter, and learn how to harness the power of your mobile phone. Video is everywhere these days. It is more engaging than text on a web page, it's more shareable, it creates stronger consumer attention and viewers are more likely to have a greater emotional connection with video content and therefore your organisation or brand. Sign up now.
Smarter Project Management: fundamental principles of project management
Wednesday, 10 February 2021 - ENDED
Join Christos Pishias for an introduction to the fundamentals of Project Management for those looking to increase their knowledge and skills. Bring theory on project management to life, through discussing lessons from “real-life examples of project delivery in the UK public sector. Sign up now.
Researching and Evaluating Your Campaigns
16 December 2020 - ENDED
Back by popular demand! Join Caroline Roper as she takes you through designing, monitoring and evaluating your campaigns: the importance of evidence-based, data-driven campaigns and providing evidence of success. Sign up now.
Virtual Leadership: 2-Day Masterclass
30 Sept - 1 October 2020 - ENDED
Struggling with the change involved in managing your teams virtually rather than face to face in the office? Join Guy Boyd to learn about and explore what virtual leadership looks like today. Sign up now.
How to create high-quality video with just a smartphone (2-part course)
Thursday, April 29 & May 6 2021
There’ll always be occasions when you’ll need the services of an expert production company, but for day-to-day video content, you’d be surprised by what you can achieve with just a smartphone. Join this course and learn how to harness the power of the device in your pocket.
The role of behaviour change in public service - Ended
Tuesday, 13 April 2021
This thought-provoking presentation by Rory Sutherland will provide new and emerging trends in behavioural science within mainstream communications.
Digital tactics to drive behaviour change
- ENDED
Tuesday, 23 March 2021
The course will equip you with the knowledge on how to plan your digital campaigns and social media activity and most importantly, how to report your results using the right measures at each stage of the digital marketing behaviour change funnel.
Sign up now.
Being a leader: a course for local government communicators - ENDED
Thursday, 18 February 2021
This bespoke one-day course, led by Professor Paul Willis, is for local government communicators with leadership responsibilities. It is specifically designed to help participants address the development challenges they face as communication leaders, both within their teams and across the organisation. Sign up now.
Digital and Social Media Masterclass Series
15, 16, 17 September 2020 - ENDED
Join our 3 part Digital and Social Media Masterclass Series for best practice delivery designed specifically for public sector communicators. Sign up now.
Introduction to Behaviour Change Theory
20, 21, 22 October 2020 - POSTPONED (new date TBC)
Learn about behavioural insights; the theory as well as how public sector communicators can apply them to real-life campaigns and more. This 3-part course will introduce you to behaviour change theory and its application, as the UK continues to deal with coronavirus and adapting to the new normal. Sign up now.
Researching and Evaluating Your Campaigns
19 November 2020 - ENDED
Designing, monitoring and evaluating your campaigns: the importance of evidence-based, data-driven campaigns and providing evidence of success. Sign up now.
Campaign Planning Masterclass Series (ROSIE Model)
2, 3, 4, 5, 6 November 2020 - ENDED
Join our 5-day Campaign Planning Masterclass Series: ROSIE Model for best practice delivery designed specifically for public sector communicators aspiring to lead campaigns. Sign up now.
